Senior Creative · Louisville, KY
Amanda
Fisher
Shaping brand voice, visual systems, and digital presence — most recently leading creative strategy at GE Appliances.
Selected Work
Design that works harder
than it looks.
Design Portfolio
Social, Web &
Brand Design
Social-ready visuals, web design, and brand systems — built for GE Appliances' house of brands across digital and print channels.
View WorkArt Direction
Location Shoots &
Campaign Production
On-location art direction and production for national ad campaigns, brand collaborations, and product launches.
View WorkWhat I Do
The full picture.
01
Art Direction
Visual concept development, photoshoot direction, and campaign look & feel. From brief to final deliverable, I shape how brands look and feel at every touchpoint.
02
Brand & Digital Design
Identity systems, social templates, web design, and production-ready assets. A career spent knowing the difference between what looks good in theory and what performs in market.
03
Social & Content Strategy
Ecosystem architecture, content calendars, influencer partnerships, community growth. Built and scaled GE Appliances' global social presence over a long-standing tenure.
04
Creative Leadership
Stakeholder alignment, B2B and B2C partnership strategy, cross-functional team direction. I've led creative at scale — I know what it takes to bring teams and brands forward together.
05
Production & Operations
Asset management, vendor relationships, budget oversight, and quality control across complex multi-deliverable shoots and campaigns. The craft matters as much as the concept.
06
Platform & Emerging Media
Early adopter across web, social, and evolving digital platforms — from the early days of brand websites through today's short-form video and connected appliance ecosystems.
About
Senior creative with a
systems thinker's mind.
I've built my career at the intersection of brand, design, and digital — including a long-running chapter at GE Appliances where I helped build and lead creative for one of the most recognized household brands in the country.
My work spans art direction, social strategy, brand systems, and web design. I'm equally comfortable setting the creative vision and rolling up my sleeves to execute it. I've directed national ad shoots, launched direct-to-consumer web experiences, built social ecosystems from the ground up, and partnered with creators, interior designers, and cross-functional teams across the globe.
I believe good design is honest, intentional, and always in service of a larger story. I'm currently based in Louisville, KY and open to senior creative roles — in-house, agency, or hybrid.
Based In
Louisville, KY
Experience
Seasoned Professional
Focus Areas
Art Direction, Brand, Social
Availability
Open to Offers